On March 10, Twitter introduced a new shopping feature named Twitter Shops that enables businesses to showcase a maximum of 50 products on their profile. Contrary to Instagram's Shops, purchases are not made on Twitter. Customers have to click the "View Store" button accessible through the vendor's tweet to access their store. Once ready to buy, users can click the products and get directed to the seller's website to conclude the transaction, much like TikTok's latest shopping feature. This feature is presently in the pilot stage and does not involve any charges. Additionally, Twitter Shops offer businesses the opportunity to exhibit their offerings to a vast audience.
Today's consumers prefer shopping on social media through visual content. Instagram has become a popular platform for shopping, with photos and videos being the preferred modes of browsing. TikTok, on the other hand, is witnessing an increasing trend of consumers shopping through videos. According to TikTok, nearly half of its users purchased products immediately after seeing them on the app, and two-thirds of them bought products that they would not have bought otherwise. Additionally, you can get 100 free Twitter likes.